January 30, 2015
IRS invites community organizations, elected officials, state and local governments, schools, employers, and other interested parties to join a national grassroots effort on EITC Awareness Day, January 30, 2015, to spotlight EITC. IRS estimates four of five eligible taxpayers claim and get this important credit. Help ensure everyone gets the EITC they earned. Best of all, EITC is a financial boost for working people and your local economy.
We need your help to capture the attention of those eligible for EITC and motivate them to explore whether they qualify. We also want to lead them to no-cost options for tax return help--volunteer tax assistance and Free File, direct them to additional credits they are entitled to, and make sure they get it right.
Join us in getting the word out to those who qualify but don't file a tax return or miss the credits they deserve. Explore our Partner's Outreach Toolkifor ideas and the products you need to get the word out. Or, see our Quick EITC Outreach kit highlighting some ideas and our key products.
There are millions of workers who miss out on the benefits of EITC each year either because they are newly qualified or don’t otherwise need to file. That is why this day is so important in reaching the one in five eligible workers who could but do not claim the credit.
Many tools and resources are available to support you:
See our Basic Marketing Materials for more products and ideas.--news releases, how to tips on writing a feature story or letters to the editor, and more.
See our Tried and True Tips for keeping taxpayers informed and raising their awareness of this very important credit
Find Information Specific to:
Find out how you can get involved in your community and increase EITC Awareness:
Contact your IRS relationship manager or e-mail us at firstname.lastname@example.org
EITC Awareness Day Vision Statement
EITC Awareness Day is a one-day blitz in mainstream and social media -to reach the broadest possible range of potentially-eligible taxpayers, including taxpayer segments we believe under claim EITC and newly eligible taxpayers
EITC Key Messages
EITC: Get it, and get it right
Don’t let EITC errors cost you money
Don’t guess about EITC eligibility; find out with the new and improved EITC Assistant, only at IRS.gov
Choose your tax preparer wisely; EITC errors are costly
Qualify for EITC? See if you also qualify for the Additional Child Tax Credit
Single? No children? EITC still may work for you
You work? Now put EITC to work for you
Free EITC help is available