EITC Awareness Day

Join us Next Year!

Each year IRS invites community organizations, elected officials, state and local governments, schools, employers, and other interested parties to join a national grassroots effort on EITC Awareness Day to spotlight EITC. IRS estimates four of five eligible taxpayers claim and get this important credit. Help ensure everyone gets the EITC they earned.  Best of all, EITC is a financial boost for working people and your local economy. EITC Awareness Day, January 30, 2015, was successful.  Plan to join us next year and watch here for more information on the 2015 success.

Reaching Out!

We need your help to capture the attention of those eligible for EITC and motivate them to explore whether they qualify. We also want to lead them to no-cost options for tax return help--volunteer tax assistance and Free File, direct them to additional credits they are entitled to, and make sure they get it right.

Join us in getting the word out to those who qualify but don't file a tax return or miss the credits they deserve. Explore our Partner's Outreach Toolkit for ideas and the products you need to get the word out. Or, see our Quick EITC Outreach kit highlighting some ideas and our key products.

There are millions of workers who miss out on the benefits of EITC each year either because they are newly qualified or don’t otherwise need to file. That is why this day is so important in reaching the one in five eligible workers who could but do not claim the credit.

Many tools and resources are available to support you:

More Resources:

See our Basic Marketing Materials for more products and ideas.--news releases, how to tips on writing a feature story or letters to the editor, and more.

See our Tried and True Tips for keeping taxpayers informed and raising their awareness of this very important credit 

Find Information Specific to:

Find out how you can get involved in your community and increase EITC Awareness:

Contact your IRS relationship manager or e-mail us at partner@irs.gov
If you are affiliated with the government, see the Governmental Liaison contact page for more information


EITC Awareness Day Vision Statement

EITC Awareness Day is a one-day blitz in mainstream and social media -to reach the broadest possible range of potentially-eligible taxpayers, including taxpayer segments we believe under claim EITC and newly eligible taxpayers

EITC Key Messages

EITC: Get it, and get it right


Don’t let EITC errors cost you money


Don’t guess about EITC eligibility; find out with the new and improved EITC Assistant, only at IRS.gov


Choose your tax preparer wisely; EITC errors are costly


Qualify for EITC? See if you also qualify for the Additional Child Tax Credit


Single? No children? EITC still may work for you


You work? Now put EITC to work for you


Free EITC help is available

Key Messages Available in Spanish Here

Our 2015 filing season products include these key messages. See our Basic Marketing Materials for more ideas on using the key messages or for tips on writing a feature story.




Page Last Reviewed or Updated: 20-Jul-2015