Keep the EITC Message Alive Through the Filing Season

There are many ways to continue EITC outreach after Awareness Day, including:

Leverage opportunities in your local office(s)

  • Place a message on your telephone system for callers placed on-hold (find samples in English and Spanish)
  • Place posters in waiting areas. You can co-brand with the IRS EITC campaign using Marketing Express
  • Inform your staff about EITC and encourage them to alert clients and customers about the credit
  • Include an article in your newsletters

Use social media and your own website:

  • Blog about EITC
  • Use Twitter
  • Place a widget on your website or Facebook page (find a widget on IRS Marketing Express)
  • Place a banner on your website
  • Place information on your website

Work your local media

  • Contact TV news directors and/or consumer reporters and pitch the EITC story
  • Contact editors at daily and weekly newspapers and pitch the EITC story
  • Contact programming directors at radio/TV/cable stations, ask for time on community programs
  • Contact talk radio stations and offer to appear on call-in shows
  • Identify EITC champions (EITC recipients, financial institutions, school officials, ministers, college coaches, pro athletes, other well-known personalities, etc.) to serve as spokespersons to tell the EITC story
  • Provide EITC public service messages to cable TV stations
  • Produce public service announcements in partnership with EITC champions, EITC partners and supporting radio/TV/cable stations
  • Solicit sponsors for EITC newspaper ads
  • Ask local media to include an EITC message on their websites
  • Include Hispanic, Chinese, and other ethnic media in your campaign

Maximize use of established community communication channels:

  • Ask shopping malls and other merchants to promote EITC on signs
  • Ask schools, Head Start programs, and child care facilities to alert parents
  • Ask employers to alert employees through paychecks, bulletin boards, etc.
  • Ask county extension services and other partners to include in their newsletters
  • Ask libraries to promote EITC through signs and children's reading programs
  • Ask food banks, shelters, women's crisis centers, etc. to share EITC information with their clients
  • Ask fast food restaurants to include a message on their tray liners
  • Place posters in supermarkets and money transfer offices

Piggyback on current community events, such as:

  • Financial seminars
  • Community service fairs
  • Events for expectant mothers
  • Faith-based fairs and happenings
  • Food drives and distributions
  • "No child left behind" activities
  • Kids Count conferences
  • Martin Luther King Day, President's Day, Mardi Gras, St. Patrick's Day and other parades and celebrations

 

Return to Tried and True Tips main page

Continue to more Tried and True Tips...

 

Page Last Reviewed or Updated: 31-Jan-2014