The seventh annual EITC Awareness Day on January 25th was another success thanks to all of you who supported the Service's annual effort of reaching the millions of qualified workers to educate them about the EITC and options for free tax return preparation.
EITC is a boost to individual, families and the communities they live in. Yet, there are millions of workers who miss out each year and that is why this day is so important in reaching the one in five eligible workers who could but do not claim the credit.
Congressional representatives, state and local officials and community organizations along with W&I Commissioner Peggy Bogadi and Deputy Commissioner Debra Holland and IRS executives and employees leant their support to over 180 local media events nationwide promoting EITC Awareness. These efforts reached over 1 million people with press, web and radio interviews. This outreach was complemented by social media including Facebook, twitter, tumblr and more which proved to be explosive in reaching EITC eligible workers.
Again, we thank all those who helped to make this day a success and please continue to encourage eligible taxpayers to File, Claim and Get the Credit they Earned!
Many tools and resources are available to support you:
See our Basic Marketing Materials for more products and ideas.--news releases, how to tips on writing a feature story or letters to the editor, and more.
See our Tried and True Tips for keeping taxpayers informed and raising their awareness of this very important credit
EITC Awareness Day Vision Statement
EITC Awareness Day is a one-day blitz - in mainstream and social media -to reach the broadest possible range of potentially-eligible taxpayers, including taxpayer segments we believe under claim EITC and newly eligible taxpayers
EITC Key Messages
Four of five eligible workers claim and get their EITC. Don't miss out; see if you qualify at www.irs.gov/eitc
Find out how you can get involved in your community and increase EITC Awareness:
Contact your IRS relationship manager or e-mail us at email@example.com