Basic Marketing & Communication Materials

IRS estimates that 20 to 25 percent of qualifying taxpayers miss out on thousands of dollars every year because they fail to claim their EITC.  Our communication objetive is to reach out to potentially qualifying taxpayers, educate them about the credit, and motivate them to file and claim it.  This includes taxpayers who are: 

• Living in rural areas
• Self-employed
• Disabled
• Childless
• Not proficient in English
• Older (grandparents)
• Recently divorced, unemployed, or experienced other changes to their marital, financial or parental status

General EITC Information

• Statistics by State
• Fast Facts
• Key Messages 

Planning Outreach Events

• Tips for Jump Starting your Campaign
• Tips for Feature Stories 

Newsletter Articles

The content of the articles below can be used in newsletters, electronic platforms and other communication vehicles to help reach individuals who may be eligible to receive EITC. 

• General article
• For Publications for the Visually Impaired
• For Publications for the Hearing Impaired
• For Taxpayers without Children
• For Taxpayers with Qualified Children
• For Empty Nesters

• Do I Qualify for EITC?

Print PSAs

• Breathe Easier - English
  
• Consumer Goods - English
• Breathe Easier - Spanish

Radio PSAs

• 30 seconds - English
  • 30 seconds - English Script
• 60 seconds - English
  • 60 seconds - English Script 
• 60 seconds - Spanish: Tu dinero te espers
  • 60 seconds - Spanish Script: Tu dinero te espers
• 60 seconds - Spanish: Tu sueno
  • 60 seconds - Spanish Script: Tu sueno
• 60 seconds - Spanish: El dinero
  • 60 seconds - Spanish Script - El dinero

TV Spots

• 30 seconds - English
  • 30 seconds - English TV Script
• 30 seconds - Spanish
  • 30 seconds - Spanish TV Script