Partner toolkit

 

Promoting EITC

Our goal is to help you generate media coverage about the EITC throughout the filing season.

IRS estimates four of five eligible taxpayers claim and get the EITC. “Don’t let workers leave money on the table!”

EITC is money that workers have earned, and they need to know how to claim it each year. Even if they normally don’t have to file taxes, we need to encourage working taxpayers to file a federal tax return to receive this refund credit to improve their lives.

EITC facts to share

We have developed EITC facts for you to share in your EITC promotions and outreach efforts.

Partners, groups and community outreach

We have developed a list of partners and groups to help you:

  • Join or build EITC partnerships with people, agencies, organization and services
  • Find out what promotional and marketing activities other are doing

EITC facts to promote

We have created EITC facts for you to share in:

  • Promoting the annual EITC Awareness Day in January
  • Sharing within news releases, articles and new stories
  • Include in promotional email blasts to partners and community programs
  • Create print products to hand out in your communities
  • Help us promote IRS.gov/eitc—a link to all of our EITC information

You can tailor the EITC facts with your:

  • Organization and community information
  • Campaign and marketing details
  • State and local government information

EITC messages, images and videos to share

Use the EITC social media messages, images and videos in your EITC promotional messages. Consider using our resources in:

  • Blogs
  • Social media accounts
  • Websites
  • Posters, brochures and printouts

You can share these publications in your promotional material, blog, social media forums and in print material.

Annual promotional events

States with earned income tax refunds

Some states provide earned income tax credits:

EITC state statistics

Statistics for tax returns with the Earned Income Tax Credit (EITC)

EITC participation rate by state

Other tax benefits

If taxpayers are eligible for the EITC, they may also be eligible for the other tax benefits.

Contact

Need help promoting EITC?

Contact us at eitc.program@irs.gov

Related

50 years of Earned Income Tax Credit

Bring the documents you need to get the EITC you deserve

Tax records you must keep

More resources for EITC

Basic qualifications for tax benefits