EITC Awareness Day

Join us for Awareness Day On Friday, January 27, 2017

Join us in making the 11th annual Awareness Day as successful as last year’s. Last year, we had our first experience using Thunderclap. We had 255 participants with a combined social reach of over 372,000. And,  supporters  sponsored 241 live events and other activities such as news releases and articles for EITC Awareness Day.

This year we want to even make it bigger. And, we want to increase eligibility awareness of other refundable credits that many miss or don’t get right. Along with the earned income tax credit (EITC), we want to include the child tax credit and the refundable part, the additional child tax credit (CTC/ACTC), and the American opportunity tax credit (AOTC).

What is Awareness Day? The IRS joins partners nationwide to launch the Awareness Day outreach campaign to ensure  millions workers get the EITC they earned and get it right. We also ask you to join us in getting the right message out about the CTC/ACTC and the AOTC to the right people who deserve the credits. The IRS invites community organizations, elected officials, state and local governments, schools, employers, and other interested parties to join a national grassroots effort to increase awareness of these credits and put a large spotlight on them. We want to  generate extensive news media coverage on this specific day (or days in close proximity) to increase awareness among potentially eligible taxpayers at the time most are filing or getting ready to file their federal income tax returns.

The event is a joint venture between IRS and its many partners and stakeholders. Intensive media coverage helps us reach the broadest possible range of eligible taxpayers, including the underserved populations and the newly eligible taxpayers.
  
IRS estimates four of five eligible taxpayers claim and get the EITC.  Best of all, EITC combined with the CTC/ACTC is a financial boost for working people and your local economy. EITC and the CTC, Child Tax Credit, greatly reduce poverty for working families. These working family credits lifted an estimated 9.4 million people out of poverty, including 5 million or more than half of them children.  Source: Source: Chuck Marr, Chye-Ching Huang, Arloc Sherman and Brandon DeBot, CBPP-EITC and Child Tax Credit Promote Work, Reduce Poverty, and support children’s Development, Research finds, October 1, 2015. 

Reaching Out!

We need your help to capture the attention of those eligible for EITC, the CTC/ACTC and AOTC and motivate them to explore whether they qualify. We also want to lead them to no-cost options for tax return help--volunteer tax assistance and Free File and make sure they get it right.

Join us in getting the word out to those who qualify but don't file a tax return or miss the credits they deserve. Explore our Partner's Outreach Toolkit for ideas and the products you need to get the word out. Or, see our Quick EITC Outreach kit highlighting some ideas and our key products.

There are millions of workers who miss out on the benefits of refundable credits each year either because they are newly qualified or don’t otherwise need to file. That is why this day is so important in reaching the one in five eligible workers who could but do not claim the EITC and those who miss out on the CTC/ACTC and the AOTC.

Many tools and resources are available to support you:

More Resources:

See our Basic Marketing Materials for more products and ideas.--news releases, how to tips on writing a feature story or letters to the editor, and more.

See our Tried and True Tips for keeping taxpayers informed and raising their awareness of this very important credit 

Find Information Specific to:

Find out how you can get involved in your community and increase Awareness:

Contact your IRS relationship manager or e-mail us at partner@irs.gov
or,
If you are affiliated with the government ,see the Governmental Liaison Contact Page for more information

 

Awareness Day Vision Statement

EITC Awareness Day is a one-day blitz in mainstream and social media -to reach the broadest possible range of potentially-eligible taxpayers, including taxpayer segments we believe under claim EITC and but also the child tax credit and the refundable part of the CTC, the additional child tax credit (CTC/ACTC), and the American opportunity tax credit (AOTC).

Key Messages

Our 2017 filing season products will soon include our fresh key messages. See our Basic Marketing Materials for more ideas on using the key messages or for tips on writing a feature story.

 

 

 

Page Last Reviewed or Updated: 15-Apr-2017